Professional Web Design News

There is a very popular saying in the world of search engine optimization and that is “Content is King.” He/she who writes the most and best content is going to reap the benefits from the search engines. Google and other search engines have one primary goal in mind and that is to provide the internet searcher with the best search results for the keyword that they are searching for. These results are based on advanced search engine algorithms that primarily look at your pages content to determine keyword relevancy for each page in your website (I know, it’s kind of a mouthful).

The first major aspect to keep in mind when writing content for your website is the amount of content per page. You want to have a good amount of information and text on each page in order for the search engine to really give weight to your page and its keywords. It is usually recommended to have a minimum of 250 words for each page of your website that you want Google to index. This is about three average size paragraphs. You want this much content on each page because you want your website to be informative and have a lot of information on a certain topic/keyword. Remember the search engine only wants to show relevant results to the user and it is pretty doubtful that a site with 25 words on it is going to be relevant to the searcher.

Second thing to keep in mind when writing content is usage of keywords (for more info on choosing keywords check out SEO Tip Number 1: Choosing Keywords). You want your keywords to make up about 2% or 3% of your total content. So for a page with 250 words on it, you probably want your keyword to be repeated about 8-10 times. You want to primarily use the exact keyword or phrase but you can also break it up here and there if it fits more naturally (for example, if your keyword is something like “professional web design” you would want to use that phrase exactly most of the time but here and there you can use “web design,” Professional,” “professional design,” etc.). Sometimes this is necessary, especially if you are using key phrases, because a long key phrase does not always flow smoothly with the context of a sentence. This brings me to the next point.

Make sure your content flows smoothly because search engines read content very similar to a person. If you are just listing off keywords hoping the search engines will see you, they will; but then they will ban you for spamming. You want your keywords to flow with your content almost to the point that if someone was reading your text, they would have a hard time noticing the fitting of the keywords. Doing this will ensure that when a search engine spider crawls through your content, it will see that your website is truly about the keywords you posted in your meta tags and it will count your website as a good resource for that particular keyword.

One last important factor in content writing is staying on top of your content. Google and other search engines like to see websites that are constantly maintained and updated. Updating and adding content to your pages every so often will ensure that the search engines index your pages more often. Blogs are a great way to do this because they are easy to make posts and update content on the fly. Writing a blog post a few times a month or at least once a week will show the search engines that you are keeping up to date on your site and the website was not just something that was created, put live and then forgot about.

Good content is one of the most important aspects of an SEO compatible website. While there are many other factors that are involved in search engine optimization and a true SEO compatible website, “content is king.” Writing content is not usually the most fun thing in the world so there are companies out there that are professional content writers that can write SEO compatible content for you for a price such as http://www.pearlywrites.com. Whether you write the content yourself or you have someone else write your content for you, it will definitely be worth it in the end because the best SEO results come from good content and all other SEO efforts become less and less valuable if you do not have good content on your website.

Labels: content is king, professional web design, search engine optimization, seo, seo compatible