Professional Web Design News

When it comes to creating a company or promoting a company, good quality logo design is extremely important. The first and most important reason for creating a professional logo is Brand Identity. Your logo is what represents your company and what you do. By having an established logo you are letting consumers know who you are and you are building brand recognition because consumers will start to recognize your logo with the products or services they are looking for.

Logos can also show consumers how big or important your company is. I know this doesn't seem like it should be true but just think of the last time you left someone’s site or store because their logo looked cheap or unprofessional? A high quality, professional, colorful logo (doesn't always have to be colorful) shows consumers that you took the time to develop the logo or you paid some good money for a professional looking logo design.

Logos are also a graphical way to describe what you do. If you have an unusual company name or generic company name, sometimes the logo can portray the products or services you offer. A lot of people are more comfortable visually seeing something rather than just reading or looking at text. This does not necessarily mean your logo has to be very graphical, it really depends on the angle of promotion you are going for.

Remember, in some cases, "less is more." Sometimes, really detailed graphical logos are really cool and creative and they stick out in our minds. In other cases the logo can look overdone or too detailed that it can confuse or annoy the viewer or consumer. Another thing to keep in mind when designing a logo is what you are going to do with the logo; if it is really detailed, think about how it will display on a web page, on a small piece of print, on a large promotional banner, etc.

If you are thinking about starting a company or promoting a company, definitely make sure you have a logo that looks good and represents your products or services. For professional logo design or professional web design, give us a call; our designers will create multiple high-quality mock-ups for you to choose from.

Labels: design tips, logo design, professional logo design, professional web design

The term “spider” in search engine optimization refers to the way Google and other search engines look at your website. When a page gets indexed by a search engine, the search engine spiders crawl through your site and its contents almost like a human reads. The spiders do this insanely fast and they are very smart.

The first thing the spider does is look at your title and your meta tags to determine what it is looking for. This is where you would have your keywords to let the search engine spider know what to look for as it crawls through your content. If you do not have any meta tags or keywords listed then the spider will most likely discard your site and move on. This is why it is extremely important to make sure you have proper meta tags and well-chosen keywords.

After the spider knows what to look for it will start to crawl through your content. They start in the upper left hand corner and read through the content looking for the keywords that it found in your meta tags. Try and bold keywords and the important parts of your content to show the spiders that these are important words or phrases. As I said before, the spiders are very smart so if you have a list of keywords or if your content is not actually relevant to the keywords then the spiders will count it as spam and this will only hurt your website, not help it. The spiders are similar to humans when they read so they can tell if the content does not make sense.

If you have clearly defined links in your content the spiders will follow these links to your other pages and crawl through them. You should put links to your important pages so the spiders will crawl through and see that you have multiple pages with the same or similar keywords and it will show that your website is actually about those keywords. This is where the bottom text navigation comes in. It is extremely important to have a bottom text link navigation with your important pages in it because this is the last area the spider goes, and you want the spider to follow the links and crawl all of your important pages. You should try and include your keywords in these bottom links or at least somewhere in the footer so the spider sees the keywords one last time before it leaves the page.

Things to avoid:

• Because the spider starts in the upper left corner, avoid putting flash or javascript as the first thing on your webpage because it is possible that the spider will see that mess of code first and get lost or just move on and not even look at your entire page.
• Make sure that most of your page has text in it. The spiders cannot read graphics, so if your page is comprised of mostly graphics then the spiders will have nothing to read.
• Avoid too much content. It is good to have a lot of content but if you have way too much on one page then the spider may skip a lot of it because it wants to be efficient.
• Don’t just list your keywords. The spiders are smart so they can tell if you are spamming your site with keywords. Try and space out every keyword throughout the content. Avoid putting two different keywords right next to each other.

For more information about SEO or to contact us about our SEO or professional web design services, feel free to scan through our website: SEO Compatible Design.

Labels: google, professional web design, search engine, search engine optimization, seo, spider, website

We launched another web design client this month and we invite everyone to check her out. The site is Baby Instructions and it is a book release site with tips and tricks to raising a new baby. Blythe is a well known author of baby help solutions and her site has some helpful information as well as three different blogs to keep you updated with her book and her tips. So if you or someone you know has a new baby or you just want to check out her site, please visit www.babyinstructions.com.

Labels: baby, baby instructions, blythe, help, professional web design

We are pleased to bring you our brand new SEO Compatible Websites™. While SEO Compatible Design™ provides our clients with the highest quality custom professional web design and search engine optimization, our sister site, SEO Compatible Websites™, can now offer the option of affordable professional pre-made websites. These professional websites go way beyond traditional web templates; they are specifically created sites not featured anywhere else designed for particular business categories. Not only are these sites professionally designed but they are also completely SEO friendly and fully social media enabled. We offer a whole variety of add-on features such as mortgage calculators, music jukeboxes, photo galleries, calendars, bloggers, shopping cart, etc. Not only are these websites fairly inexpensive but we also offer a great payment plan so you can get the professional website you always wanted while sticking to a lower monthly budget. You can get your professional-quality website for around $100.00 a month. We also offer great hosting and SEO plans that you can add to your website to really get the most out of our services. The best part about SEO Compatible Websites™ is that you get a great website at a great price and you know they are designed, maintained and optimized by us, SEO Compatible Design™.

Labels: professional web design, search engine optimization, seo compatible design, seo compatible websites

When it comes to optimizing your website, the first and most important aspect of SEO is choosing keywords for your website. Choosing keywords is surprisingly more difficult than it seems. There are three major points to consider when choosing keywords for your website;

· Search popularity

· Site/content relevance

· Competition

When trying to find good keywords for your website, one of the first things you need to consider is the keywords search popularity. The keywords that you choose need to be words or phrases that are searched often. If you choose a word that is never searched then it really doesn’t matter how relevant the word is because nobody is looking for it anyways. For example, if your website is about puppy adoptions, you would not want to choose a key phrase like “cheap puppy adoptions” even though it sounds like it might be a good keyword/phrase. That phrase is not searched hardly at all so it is not going to benefit you a whole lot to optimize your site for that keyword; instead it would be better to try something like puppy rescue, or puppy rescue adoption or even just puppy adoption. There are many tools online (some for free, some for a price) that can help you find how much a keyword or phrase is searched.

Keywords cannot only be chosen based on search popularity because you also need to make sure that the keyword or phrase that you choose is relevant to your website content. When writing the content for your website, you need to try and include your keyword or phrase as often as possible without making your content look awkward. In other words, it needs to be a smooth read for your visitors as well as for the search engine spiders. When a search engine spider crawls through your site it is looking for the keywords that you have specified in your meta tags and it is verifying that your site is actually about those keywords.

The third aspect of choosing your keywords is to look at the competition for those keywords. If your website is brand new, or even fairly new, you do not want to choose a keyword that is super competitive (competitive meaning it is searched a whole lot like “real estate” or “web design”). The reason for this is because your goal is to get your website up on the first couple pages of the search engine and there is no way a search engine is going to rank your site first on a keyword that hundreds of thousands of companies are optimizing for. You want to choose a word that is searched often but not too often. Going back to the puppy adoption example, it would be better for you to optimize your content for a word/phrase like “puppy adoption” or “puppy rescue adoption” than a phrase like “dog adoption” or “pet adoption” because these keywords are incredibly competitive and there is no way your website is going to get ranked on these keywords (at least not for a couple years).

As you can see, there is a lot more to choosing keywords than just choosing them and there is also a lot more to search engine optimization than just choosing keywords. You also have to look at your html code, link building, amount of pages/content, etc. We will be posting tips about all of these topics periodically so feel free to check back often for more tips and news. If you would like a little more information about SEO or professional web design, feel free to navigate through our site, we provide a lot of information about the services we offer.

Labels: keywords, professional web design, search engine optimization, seo, web design