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Professional Web Design News

Our professional web design blog has news about our increasing clientele, as well as news on where the graphic industry is going and SEO tools and tips other SEO companies do not want you to know.

Wednesday, May 21, 2008

SEO Tip Number 3: Content is King

There is a very popular saying in the world of search engine optimization and that is “Content is King.” Professional Web DesignHe/she who writes the most and best content is going to reap the benefits from the search engines. Google and other search engines have one primary goal in mind and that is to provide the internet searcher with the best search results for the keyword that they are searching for. These results are based on advanced search engine algorithms that primarily look at your pages content to determine keyword relevancy for each page in your website (I know, it’s kind of a mouthful).

The first major aspect to keep in mind when writing content for your website is the amount of content per page. You want to have a good amount of information and text on each page in order for the search engine to really give weight to your page and its keywords. It is usually recommended to have a minimum of 250 words for each page of your website that you want Google to index. This is about three average size paragraphs. You want this much content on each page because you want your website to be informative and have a lot of information on a certain topic/keyword. Remember the search engine only wants to show relevant results to the user and it is pretty doubtful that a site with 25 words on it is going to be relevant to the searcher.

Second thing to keep in mind when writing content is usage of keywords (for more info on choosing keywords check out SEO Tip Number 1: Choosing Keywords). You want your keywords to make up about 2% or 3% of your total content. So for a page with 250 words on it, you probably want your keyword to be repeated about 8-10 times. You want to primarily use the exact keyword or phrase but you can also break it up here and there if it fits more naturally (for example, if your keyword is something like “professional web design” you would want to use that phrase exactly most of the time but here and there you can use “web design,” Professional,” “professional design,” etc.). Sometimes this is necessary, especially if you are using key phrases, because a long key phrase does not always flow smoothly with the context of a sentence. This brings me to the next point.

Make sure your content flows smoothly because search engines read content very similar to a person. If you are just listing off keywords hoping the search engines will see you, they will; but then they will ban you for spamming. You want your keywords to flow with your content almost to the point that if someone was reading your text, they would have a hard time noticing the fitting of the keywords. Doing this will ensure that when a search engine spider crawls through your content, it will see that your website is truly about the keywords you posted in your meta tags and it will count your website as a good resource for that particular keyword.

One last important factor in content writing is staying on top of your content. Google and other search engines like to see websites that are constantly maintained and updated. Updating and adding content to your pages every so often will ensure that the search engines index your pages more often. Blogs are a great way to do this because they are easy to make posts and update content on the fly. Writing a blog post a few times a month or at least once a week will show the search engines that you are keeping up to date on your site and the website was not just something that was created, put live and then forgot about.

Good content is one of the most important aspects of an SEO compatible website. While there are many other factors that are involved in search engine optimization and a true SEO compatible website, “content is king.” Writing content is not usually the most fun thing in the world so there are companies out there that are professional content writers that can write SEO compatible content for you for a price such as http://www.pearlywrites.com. Whether you write the content yourself or you have someone else write your content for you, it will definitely be worth it in the end because the best SEO results come from good content and all other SEO efforts become less and less valuable if you do not have good content on your website.

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Monday, May 5, 2008

Progression of Professional Web Design over the years

The Internet and technology have come a long way over the years. Technology is usually advancing so fast that it makes it difficult Professional Web Designto buy things because everyone knows they will be out dated within a couple of months. Along with the advancing technology and advancing capabilities of the internet, professional web design has come a long way as well. Websites are now filled with high quality graphics, flash, javascripts, web applications and programs and just like with technology it will only get bigger and better.

The first online website ever created was made by Tim Berners-Lee in 1991. Obviously this was nothing fancy, in fact, it was just black text on a white background. Back when the internet was starting out this was all you needed. Companies did not care at all what a web site looked like because if you had a web page up, any web page at all, then you were already ahead of the game. The websites did not need to be super fancy because there were so little websites out there that there was not really any competition.

Then came the template style web pages. These were the next generation of websites that had images and color along with all the necessary content. Most of them were very uniform and blocky looking but they got the job done. For the time, these were great looking websites and most companies trying to get online would purchase or create these template style websites. It was nice because you could throw up your logo and use company colors and the site would look like a professional web design for your company. Template style websites are still created and used today although most of them have gone beyond the old school, blocky, uniform design.

Now the internet has gotten a whole lot faster and computer programs like Adobe Photoshop, Illustrator, and Dreamweaver have made it possible to create almost any web design you want. Also now that the internet is so big and so widely used, it is pretty much necessary for a company to have their own website. Now that there is so much competition online, companies are hiring web designers and creating unique and creative web designs to stand out and be different from the competition. Web designers and webmasters are constantly thinking of new, creative ways to professionally design websites and make them work. Here are some examples of some sites with really impressive flash capabilities: http://www.bluecotton.com or http://www.xpoz.com. Here are a couple of websites with some pretty creative and unique designs: http://www.musclecargarageaz.com or http://www.bird-malaysia.com. This site here, http://www.thefwa.com, has actually compiled a collection of creative and innovative websites; these sites are about as hardcore creative and unique as you can get, feel free to browse through and see the creativity and online capabilities of some of these sites.

As you can see, the web has now become a whole new entity. It has grown into something so big, it is hard to imagine the types of things you can find online. So if you are a business without a website or a business with a pretty basic website, it is coming to that point in time where you need to get online and stand out from your competition with a high-quality professional web design. SEO Compatible Design offers high-quality, creative, professional web design that is always SEO Compatible; give us a call or fill out a free quote form to see what we can do for your website.

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