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When it comes to search engine optimization and search engine marketing, every SEO expert has their own way of trying to get a site on the first page of Google. There are so many different tips and tricks that people use because there are no absolute set guidelines for how to optimize a website. However, there is one section of code that contains vital tags that should be found on any website that is being optimized and that is the head code (code located between the opening and closing head tags). This section should contain your title tag and your meta tags because this is code that is specifically for the search engines. SEO expert Matt Cutts from Google gave an interview with USA Today and he mentions a few tips about this section of code. He mentions that there are multiple meta tags that you should use but does not say exactly which ones. Below is a list and description of the best tags to use in this head code.

The Title Tag

According to Cutts, the title tag is one of the most important key tags to include in your website. This tag is what is usually displayed in the search results as well as at the top of your browser when you open a site. This tag should be the first piece of code after your opening head tag and it should have the name of your company and should include your keyword/keywords. You also have to keep in mind that Google hates keyword spamming so don’t just list off your keywords in the title tag; make it look natural. Search engines also only give weight to the first few words or so; so don’t make a title tag that is a full length sentence.

Meta keywords Tag

This tag is used to list the keywords that you want to be optimized for and what your site is about. A lot of people will fill this tag with a ridiculous amount of keywords, thinking that they are increasing the amount of words they will appear on. WRONG! This tag should only display the keywords that show up multiple times throughout that specific page of your website. This usually means around 3-5 keywords but definitely no more than 10 should be listed here. This tag is basically just preparing the search engine spider for what it is going to find throughout the page so there is no sense in using keywords that you do not have anywhere on that page. “Don’t worry that much about the keywords tag,” states Matt, “but there are a lot of other tags that you can use.”

Meta Description Tag

This is another very important key tag that you definitely want to include in your head code. Your description is what usually shows up right under the name of your company in the search results. Keep this description short and sweet and make sure it is rich with keywords (again, stay away from keyword spamming). Your description should start off with your primary keyword within the first couple words and then try and add a few other minor keywords within the sentence while making sure it still sounds like an actual sentence. Keep the description to less than or around 160 characters because that is all that is displayed by most search engines.

Meta Robots Tag

This meta tag is for specifying what the search engine robots can and cannot do when they reach your site. There are five terms that can be applied to the robots tag to tell the search-bots what to do when they get to the site: none, noindex, nofollow, all, index and follow. These terms need to be separated by commas if more than one is being used in the robots tag.

• None – robots are to ignore the page completely


• Noindex – page may not be indexed by the search engine


• Nofollow – robots should not follow any links within the current page


• All – robots are free to index the page and follow all links on the page


• Index – robots can include the page in their search results


• Follow – robots are welcome to follow links contained within the page

There is also a robots.txt file that can be placed inside your root folder that can specify sections of your site to ignore and you can specify this for each search engine (http://www.robotstxt.org/).

Meta Googlebot Tag

The Googlebot follows the same terms as the robots tag and an additional noarchive term. It is good to use this tag if you are applying the noindex, nofollow or noarchive terms to the robots tag because this can cause the Googlebot to not index, not follow and/or not archive the page. In the other sense you can tell the Googlebot to index and follow to guarantee that the Googlebot will index the page and follow the links on the page.

Meta MSNbot Tag

The MSNbot follows the same terms as the robots tag so using these in the robots tag can cause the MSNbot to not index the page or not follow the links. You can also use the “all” term to ensure that the MSNbot indexes the page and follows the links.

There are quite a few other meta tags that are out there that may be used for your specific application but for SEO purposes these are the best meta tags to use. Also keep in mind, just using the meta tag does not mean anything; it is the way you use it and how it accurately represents the actual content on your website that matters.

Labels: description, google, keywords, matt cutts, meta, meta tags, seo, seo expert, title tag

The term “spider” in search engine optimization refers to the way Google and other search engines look at your website. When a page gets indexed by a search engine, the search engine spiders crawl through your site and its contents almost like a human reads. The spiders do this insanely fast and they are very smart.

The first thing the spider does is look at your title and your meta tags to determine what it is looking for. This is where you would have your keywords to let the search engine spider know what to look for as it crawls through your content. If you do not have any meta tags or keywords listed then the spider will most likely discard your site and move on. This is why it is extremely important to make sure you have proper meta tags and well-chosen keywords.

After the spider knows what to look for it will start to crawl through your content. They start in the upper left hand corner and read through the content looking for the keywords that it found in your meta tags. Try and bold keywords and the important parts of your content to show the spiders that these are important words or phrases. As I said before, the spiders are very smart so if you have a list of keywords or if your content is not actually relevant to the keywords then the spiders will count it as spam and this will only hurt your website, not help it. The spiders are similar to humans when they read so they can tell if the content does not make sense.

If you have clearly defined links in your content the spiders will follow these links to your other pages and crawl through them. You should put links to your important pages so the spiders will crawl through and see that you have multiple pages with the same or similar keywords and it will show that your website is actually about those keywords. This is where the bottom text navigation comes in. It is extremely important to have a bottom text link navigation with your important pages in it because this is the last area the spider goes, and you want the spider to follow the links and crawl all of your important pages. You should try and include your keywords in these bottom links or at least somewhere in the footer so the spider sees the keywords one last time before it leaves the page.

Things to avoid:

• Because the spider starts in the upper left corner, avoid putting flash or javascript as the first thing on your webpage because it is possible that the spider will see that mess of code first and get lost or just move on and not even look at your entire page.
• Make sure that most of your page has text in it. The spiders cannot read graphics, so if your page is comprised of mostly graphics then the spiders will have nothing to read.
• Avoid too much content. It is good to have a lot of content but if you have way too much on one page then the spider may skip a lot of it because it wants to be efficient.
• Don’t just list your keywords. The spiders are smart so they can tell if you are spamming your site with keywords. Try and space out every keyword throughout the content. Avoid putting two different keywords right next to each other.

For more information about SEO or to contact us about our SEO or professional web design services, feel free to scan through our website: SEO Compatible Design.

Labels: google, professional web design, search engine, search engine optimization, seo, spider, website