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Professional Web Design News

Our professional web design blog has news about our increasing clientele, as well as news on where the graphic industry is going and SEO tools and tips other SEO companies do not want you to know.

Monday, May 5, 2008

Progression of Professional Web Design over the years

The Internet and technology have come a long way over the years. Technology is usually advancing so fast that it makes it difficult Professional Web Designto buy things because everyone knows they will be out dated within a couple of months. Along with the advancing technology and advancing capabilities of the internet, professional web design has come a long way as well. Websites are now filled with high quality graphics, flash, javascripts, web applications and programs and just like with technology it will only get bigger and better.

The first online website ever created was made by Tim Berners-Lee in 1991. Obviously this was nothing fancy, in fact, it was just black text on a white background. Back when the internet was starting out this was all you needed. Companies did not care at all what a web site looked like because if you had a web page up, any web page at all, then you were already ahead of the game. The websites did not need to be super fancy because there were so little websites out there that there was not really any competition.

Then came the template style web pages. These were the next generation of websites that had images and color along with all the necessary content. Most of them were very uniform and blocky looking but they got the job done. For the time, these were great looking websites and most companies trying to get online would purchase or create these template style websites. It was nice because you could throw up your logo and use company colors and the site would look like a professional web design for your company. Template style websites are still created and used today although most of them have gone beyond the old school, blocky, uniform design.

Now the internet has gotten a whole lot faster and computer programs like Adobe Photoshop, Illustrator, and Dreamweaver have made it possible to create almost any web design you want. Also now that the internet is so big and so widely used, it is pretty much necessary for a company to have their own website. Now that there is so much competition online, companies are hiring web designers and creating unique and creative web designs to stand out and be different from the competition. Web designers and webmasters are constantly thinking of new, creative ways to professionally design websites and make them work. Here are some examples of some sites with really impressive flash capabilities: http://www.bluecotton.com or http://www.xpoz.com. Here are a couple of websites with some pretty creative and unique designs: http://www.musclecargarageaz.com or http://www.bird-malaysia.com. This site here, http://www.thefwa.com, has actually compiled a collection of creative and innovative websites; these sites are about as hardcore creative and unique as you can get, feel free to browse through and see the creativity and online capabilities of some of these sites.

As you can see, the web has now become a whole new entity. It has grown into something so big, it is hard to imagine the types of things you can find online. So if you are a business without a website or a business with a pretty basic website, it is coming to that point in time where you need to get online and stand out from your competition with a high-quality professional web design. SEO Compatible Design offers high-quality, creative, professional web design that is always SEO Compatible; give us a call or fill out a free quote form to see what we can do for your website.

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Tuesday, April 15, 2008

SEO Tip Number 2: What is a search engine spider?

The term “spider” in search engine optimization refers to the way Google and other search engines look at your website. When a page gets indexed by a search engine, the search engine spiders crawl through your site and its contents almost like a human reads. The spiders do this insanely fast and they are very smart.

The first thing the spider does is look at your title and your meta tags to determine what it is looking for. This is where you would have your keywords to let the search engine spider know what to look for as it crawls through your content. If you do not have any meta tags or keywords listed then the spider will most likely discard your site and move on. This is why it is extremely important to make sure you have proper meta tags and well-chosen keywords.

After the spider knows what to look for it will start to crawl through your content. They start in the upper left hand corner and read through the content looking for the keywords that it found in your meta tags. Try and bold keywords and the important parts of your content to show the spiders that these are important words or phrases. As I said before, the spiders are very smart so if you have a list of keywords or if your content is not actually relevant to the keywords then the spiders will count it as spam and this will only hurt your website, not help it. The spiders are similar to humans when they read so they can tell if the content does not make sense.

If you have clearly defined links in your content the spiders will follow these links to your other pages and crawl through them. You should put links to your important pages so the spiders will crawl through and see that you have multiple pages with the same or similar keywords and it will show that your website is actually about those keywords. This is where the bottom text navigation comes in. It is extremely important to have a bottom text link navigation with your important pages in it because this is the last area the spider goes, and you want the spider to follow the links and crawl all of your important pages. You should try and include your keywords in these bottom links or at least somewhere in the footer so the spider sees the keywords one last time before it leaves the page.

Things to avoid:

  • Because the spider starts in the upper left corner, avoid putting flash or javascript as the first thing on your webpage because it is possible that the spider will see that mess of code first and get lost or just move on and not even look at your entire page.
  • Make sure that most of your page has text in it. The spiders cannot read graphics, so if your page is comprised of mostly graphics then the spiders will have nothing to read.
  • Avoid too much content. It is good to have a lot of content but if you have way too much on one page then the spider may skip a lot of it because it wants to be efficient.
  • Don’t just list your keywords. The spiders are smart so they can tell if you are spamming your site with keywords. Try and space out every keyword throughout the content. Avoid putting two different keywords right next to each other.

For more information about SEO or to contact us about our SEO or professional web design services, feel free to scan through our website: SEO Compatible Design.

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