SEO Service Overview

Search engine optimization is a service that modifies your web site to be ranked on the first page of Google and other search engine for certain targeted keywords.  Our SEO experts use new optimization techniques that other companies are not using to get your web site ranked.  The reason other companies are not using techniques similar to ours, is because it increases the work load.  They will concentrate on just gathering links to your web site, where as SEO Compatible Design concentrates on your site making it more relevant for its keywords.  Our technique may take more time, but it is still cheaper than the competition, and your results are greater plus we optimize under Good Google Standards.

Keyword Phrase Research

The keyword is the most important part of SEO.  The keyword determines the amount of work and links that are needed in order to rank your web site.  If a keyword has a lot of sites marketing for it, the competition is strong.  This can affect your investment in SEO.  Our keyword phrase system is different than other companies.  We will focus on the services you would like to rank for, and find keywords that are highly searched but have little competition.  These keywords make it so your web site is not competing against all the other companies, but they also make your traffic more targeted to your services.  Our system makes the work easier for us so in turn it is cheaper for you.

Web Site Analysis

Our SEO experts will analyze your web site for any keyword.  It will check your web site’s keyword density as well as how your site emphasizes on your keyword.  The analysis will also check to see if your web site is search engine friendly.  It will analyze your site’s code to make sure the Google spider can read and travel through your web site.  If the Google spider cannot, your site will have a hard time getting ranked.  The report will also check how many web sites are linking to your site.  This analysis will check your site’s content and layout to see if it has all the elements Google looks for in order to rank a web site.  This analysis what we use to see what is needed to rank your web site above the competition.

Competition Analysis

After your keywords are chosen, our SEO experts will run a report comparing your web site to some of the toughest competition for those keywords.  Your site will be compared on many levels.  Your web site ranking will be compared to the completion on the top 3 search engines Google, Yahoo, and MSN.  The report will also compare your site’s optimization elements for the top keywords to the competition.  The final item is to compare the amount of links to your site to the competition.  You will see how much work is needed in order to get your site ranked above them.

Code Optimization

This is one of the largest parts of the optimization.  The optimization of your web site’s code is what Google will look at to see how relevant your site is to certain keywords.  The code optimization focuses on both visual and non visual aspects of SEO.  You web sites layout and content is visible to visitors, and Google looks at these very strongly.  But there are elements of optimization that can not been seen by visitors that affect your rankings.  For example, your web site’s meta tags tell Google about your web site like an ID Card.  Meta tags tell the search engines who you are, how you want Google to index your site, and also what keywords you want to be ranked on.  Our SEO experts will optimize both the visual and non-visual elements of your site so it is index and rank appropriately.

Link Building

The amount and type of links to your web site make up over 40% of your optimization outcome for highly competitive keywords.  SEO Compatible Design focuses our linking strategy on your overall web site’s keyword theme.  When choosing link partners, we follow Google’s link requirements.  We do not gather links that are part of link farms, or whose content does not relate to yours.  Google will not count a link to your web site if it does not follow the same subject theme.  Google has a much stronger link analyzer than Yahoo or MSN.  Google links can vary significantly from other search engines because Yahoo and MSN do not weigh as much on the content than Google. Yahoo and MSN care more about your link volume, where as Google care about Quality Link Volume.  When you compare the top search engines, Google cares about quality and not quantity.

Web Site Analytics

SEO Compatible Design works with Google Analytics to build a traffic log system for your web site.  You are able to login anytime and see your current traffic from all over the web.  You can also integrate your Google Adwords Campaign to see which keyword visitors entered under.  You can also see what areas of the world your site has been accessed from.  It is an amazing system from Google and we will set it up for you.

Site Map Submission

Google and Yahoo have site map systems to keep them informed of any changes to your web site.  We set your web site up on these systems so as soon as any optimization changes are made, the search engine spiders are notified and the re-index your site faster than the usual schedule.  Google Site Maps and Yahoo Site Explorer will keep the search engines on top of your web site changes from day one.

Ongoing Reporting